Project Micro-Brief

Duckettes is more than a streetwear brand — it’s a cultural statement. Rooted in the slang for money and powered by the slogan “The Culture of Ambition,” the brand speaks directly to entrepreneurs, go-getters, and visionaries from all walks of life. The challenge was to create a bold and relatable identity that could live at the intersection of hustle, style, and community.

Visual A

Visual B

Deliverables and Execution

What We Delivered

  • Brand Identity System: Logo suite, typography, color palette, and brand voice
  • E-Commerce Site: Shopify store design, product pages, and mobile optimization
  • Apparel Mockups: Custom t-shirt, hoodie, and hat visuals for launch collections
  • Marketing Assets: Launch graphics, Instagram templates, and tagline campaigns
  • Content Strategy: Copywriting + storytelling for the “Culture of Ambition” movement